ABOUT THE CENTRE FOR INFORMATION AND PUBLIC RELATIONS

1. Administrative Unit
2. Digital Communication Unit
3. Information and Events Unit
4. Media Relations Unit

The major duties of these units include, but are not limited to, the following:

1. ADMINISTRATIVE UNIT

• Oversees the smooth running of the Centre
  Head: Mrs Oluwayemisi Thomas-Onashile, Deputy Regitrar/Coordinator, CIPR

1. DIGITAL COMMUNICATION UNIT
   • Manages all official social media platforms of the University, such as Instagram, X, Facebook, TikTok, Threads, YouTube, and LinkedIn.
   • Disseminates official information across the social media platforms.
   • Creates content that enhances the image of the University.
   • Builds followership and creates publicity for the University’s programmes.
   • Develops communication strategies for campaigns, projects, and events in the University.
   • Keeps up with the latest advancements in digital communication technologies and trends.
   • Ensures the smooth functioning, optimisation, and management of all official University digital channels.
   • Interacts and engages with the University’s publics and stakeholders.
   • Aggregates feedback from the University’s publics.
   • Creates and stores multimedia content of the University on relevant official digital platforms.
   • Tracks media coverage of the University to assess public perception and address inaccuracies or negative publicity.
   • Live-streams and provides live reports University events on relevant social media platforms, as necessary.
   Head: Mr Oluwaseun Jesuton Gbanja, Principal Public Relations Officer

1. INFORMATION AND EVENTS UNIT
   • Anchoring, coverage and reportage of University events.
   • Drafts/compiles content for bulletin stories.
   • Production and circulation of the University’s official bulletin (physical and soft copies).
   • Prepares the schedule for the Centre for Information and Public Relations (CIPR) weekly radio programme at LASU Radio.
   • Documentation and archiving of all University events for institutional records.
   • Manages seating arrangements and labelling at events.
   • Collaborates with the Protocol Unit, Vice-Chancellor’s Office, and the University Ceremonies Committee to plan and organise relevant aspects of University events.
   • Collaborates with the Digital Communication Unit to ensure adequate dissemination of information via digital channels.
   • Sources information from invited officials and guests for proper recognition at University events.
   Head: Ms. Pedetin Adebisi Ogun, Principal Public Relations Officer
2. MEDIA RELATIONS UNIT
   • Anchoring, coverage and reportage of University events.
   • Builds, manages, and maintains relationships between the University and traditional media (Traditional Print, Radio, Electronic Print Media, and Television).
   • Extends invitations to journalists for coverage of University events.
   • Arranges for representatives of the University to be interviewed by the media.
   • Enhances the University’s image and reputation through strategic communication.
   • Ensures accurate and timely dissemination of information.
   • Processes University advertorials for newspaper publications.
   • Organises press conferences in collaboration with other units in the Centre.
   • Manages public statements and media responses to protect the University’s reputation during potential or real crisis situations.
   • Drafts press releases and statements.
   • Collaborates with the Digital Communication Unit to ensure consistent messaging across official digital platforms.
   • Ensures that all media communications align with the University’s values and brand.
   • Reviews newspapers for Lagos State University-related stories.
   • Creates jingles for University events.
   Head: Mr Olaniyi Shamsudeen Jeariogbe, Chief Public Relations Officer