About CIRP

ABOUT THE CENTRE FOR INFORMATION AND PUBLIC RELATIONS

The Centre for Information and Public Relations, Lagos State University, is a Centre in the Vice Chancellor’s Office responsible for managing and disseminating official information about the University.

The Centre, which also serves as the image maker of the University, is charged with maintaining a robust relationship between the University and its publics- internal and external. Originally known as the Public Relations Unit, CIPR is divided into four (4) Units for effective administration:

1. Administrative Unit
2. Digital Communication Unit
3. Information and Events Unit
4. Media Relations Unit

The major duties of these units include, but are not limited to, the following:

1. ADMINISTRATIVE UNIT

• Oversees the smooth running of the Centre
  Head: Mrs Oluwayemisi Thomas-Onashile, Deputy Regitrar/Coordinator, CIPR

1. DIGITAL COMMUNICATION UNIT
   • Manages all official social media platforms of the University, such as Instagram, X, Facebook, TikTok, Threads, YouTube, and LinkedIn.
   • Disseminates official information across the social media platforms.
   • Creates content that enhances the image of the University.
   • Builds followership and creates publicity for the University’s programmes.
   • Develops communication strategies for campaigns, projects, and events in the University.
   • Keeps up with the latest advancements in digital communication technologies and trends.
   • Ensures the smooth functioning, optimisation, and management of all official University digital channels.
   • Interacts and engages with the University’s publics and stakeholders.
   • Aggregates feedback from the University’s publics.
   • Creates and stores multimedia content of the University on relevant official digital platforms.
   • Tracks media coverage of the University to assess public perception and address inaccuracies or negative publicity.
   • Live-streams and provides live reports University events on relevant social media platforms, as necessary.
   Head: Mr Oluwaseun Jesuton Gbanja, Principal Public Relations Officer
2. INFORMATION AND EVENTS UNIT
   • Anchoring, coverage and reportage of University events.
   • Drafts/compiles content for bulletin stories.
   • Production and circulation of the University’s official bulletin (physical and soft copies).
   • Prepares the schedule for the Centre for Information and Public Relations (CIPR) weekly radio programme at LASU Radio.
   • Documentation and archiving of all University events for institutional records.
   • Manages seating arrangements and labelling at events.
   • Collaborates with the Protocol Unit, Vice-Chancellor’s Office, and the University Ceremonies Committee to plan and organise relevant aspects of University events.
   • Collaborates with the Digital Communication Unit to ensure adequate dissemination of information via digital channels.
   • Sources information from invited officials and guests for proper recognition at University events.
   Head: Ms. Pedetin Adebisi Ogun, Principal Public Relations Officer
3. MEDIA RELATIONS UNIT
   • Anchoring, coverage and reportage of University events.
   • Builds, manages, and maintains relationships between the University and traditional media (Traditional Print, Radio, Electronic Print Media, and Television).
   • Extends invitations to journalists for coverage of University events.
   • Arranges for representatives of the University to be interviewed by the media.
   • Enhances the University’s image and reputation through strategic communication.
   • Ensures accurate and timely dissemination of information.
   • Processes University advertorials for newspaper publications.
   • Organises press conferences in collaboration with other units in the Centre.
   • Manages public statements and media responses to protect the University’s reputation during potential or real crisis situations.
   • Drafts press releases and statements.
   • Collaborates with the Digital Communication Unit to ensure consistent messaging across official digital platforms.
   • Ensures that all media communications align with the University’s values and brand.
   • Reviews newspapers for Lagos State University-related stories.
   • Creates jingles for University events.
   Head: Mr Olaniyi Shamsudeen Jeariogbe, Chief Public Relations Officer

Social Media platforms: Like other 21st Century organisations, the University has also keyed into the social media trend by running Social Media accounts on popular platforms- X (formerly Twitter), Facebook, Tiktok, Instagram and LinkedIn. The University’s official handles are as follows:
X (formerly Twitter): @LASUOfficial
Facebook: Lagos State University
Instagram: @lasuofficialpage
LinkedIn: Lagos State University, Ojo.
Tiktok: LASU Official
Thread: lasuofficialpage
Through these pages, the University engages with a cumulative following of about 150 thousand people comprising staff, students, alumni, prospective students, parents, media men and government officials. These platforms allow followers to share their views and comments about information posted, and also make enquiries and complaints. The University Social Media Pages has enhanced interaction and engagements between the University and its publics.

Contact:
Address: 3rd Floor, Babatunde Raji Fashola Senate Building
LASU Main Campus, Ojo
Email: cipr@lasu.edu.ng
Phone Number: 08159109065